Session 4: Designing & Delivering Successful RWE Across the UK
Wednesday, 18 November 2026 at 5pm CET (4pm BST)
Key Speaker: Thomas MacDonald
Professor of Clinical Pharmacology & Pharmacoepidemiology, University of Dundee, and Honorary Consultant Physician at Ninewells Hospital and Medical School.
Designing & Delivering Successful RWE Across the UK
Gain a practical understanding of how to design and deliver successful real-world evidence (RWE) studies within the British healthcare system.
In this 60-minute session, you will explore how healthcare is organised in the UK, how clinical practice is structured, and how real-world data are generated and used in research.
Through real examples and expert insights, the session will highlight how to navigate data access, understand methodological constraints, and apply RWE effectively across safety, HEOR/market access, clinical development, and regulatory use cases.
Topics include:
- Key demographic profile relevant to healthcare.
- Structure of healthcare.
- Clinical practice patterns.
- Data sources, their strengths and challenges.
- Strengths and challenges for field studies and use of innovative methodologies.
- Different therapeutic areas (including cancer and rare diseases) and patient groups (including pregnancy and children), for drugs and vaccines.